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Chatsimple vs. Chatfuel: Choose the best AI chatbot

Publish DateDecember 27, 2025

Updated OnJanuary 10, 2025

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Confused between Chatsimple and Chatfuel? Both platforms provide advanced AI chatbot solutions that help you scale your business. Both the AI chatbots have cool features to support your customers and automate your sales funnel.

But which one is better for your business? This post provides a complete comparison between Chatsimple and Chatfuel. From features to pricing, you’ll learn everything about the two platforms to make an informed decision.

Chatsimple vs. Chatfuel: Everything you need to know

Although we take pride in Chatsimple, we’ve fairly compared the two AI chatbot solutions based on their supported platforms, engagement and sales skills, AI models, ease of use, pricing, etc.

1. Platforms supported

Chatsimple offers a smart AI sales agent that can be easily added to your website, including platforms like WordPress, Shopify, and Wix. You get tons of customizations to control its appearance and behavior. You can also integrate the agent into messaging platforms like WhatsApp, Instagram, Messenger, and Gmail.

Meanwhile, Chatfuel’s AI chatbot is well-supported on Messenger, WhatsApp and Instagram. You can also add it to your website, but it provides limited customization.

2. Customer support and engagement

Chatsimple’s AI agent helps you be responsive 24/7, solve customer queries quickly, and offer consistent support across different channels. The AI agent:

  • Engages visitors with real-time voice responses. You can customize the voice to match your brand’s personality (watch this video).
  • Provides personalized, accurate, summarized, and instant responses.
  • Recommends relevant videos, blog posts, and case studies.
  • Hands over chats to human agents, or humans can take over the chat anytime with its live chat feature.
  • Automatically detects and speaks 175+ languages.
  • Suggests contextual questions to increase engagement.

Chatfuel’s AI chatbot helps you support your customers on messaging platforms to improve their experience. The chatbot:

  • Engages your customers with personalized text messages.
  • Provides natural and accurate responses that resolve queries.
  • Connects the customer to a human agent with its live chat feature.
  • Offers multilingual support.
  • Automates all types of Instagram conversations, including comments, stories, and mentions.

3. Lead generation and sales

Chatsimple’s AI agent automates your sales funnel. The agent:

  • Understands needs and recommends personalized products, increasing cross-sell and upsell.
  • Asks personalized lead qualification questions, collects valuable lead information, and saves it directly to your CRM platforms like HubSpot, Pipedrive, Zoho, or Salesforce (watch this video).
  • Collects lead contact details through a customizable lead capture form.
  • Drafts personalized follow-up emails when a lead is captured to close deals instantly.
  • Lets visitors book meetings instantly via the chat window with Calendly integration.
  • Directs visitors to web pages, asks them to watch videos, or gives special offers to increase conversions.

Chatfuel also provides useful features to improve lead generation and sales. The AI chatbot:

  • Captures leads by asking for their contact information while engaging with them.
  • Saves the collected lead data to CRM platforms like HubSpot, Zendesk, Salesforce, or Kommo.
  • Suggests products based on user preference and past interactions.
  • Helps you re-engage with customers, lets you run click-to-message ads, and sends messages to customers who abandon carts.

4. AI models

Chatsimple’s AI agent is powered by advanced AI models like GPT o1-mini, Claude 3.5 Sonnet, GPT-4o, Llama 3.1, etc. You can choose a model based on your accuracy or speed needs. Powered by advanced natural language processing, the agent can understand questions no matter how they are phrased. This way, it responds to even complex queries without hallucination.

On the other hand, Chatfuel is only powered by ChatGPT. The chatbot has keyword recognition and basic natural language processing capability. That means it identifies predefined keywords in queries and gives relevant, scripted answers from its database.

5. Ease of use

Setting up Chatsimple’s AI agent takes only five minutes and a few clicks. You can train it with your website URL, sitemap, files, or text commands. You can also add questions and answers for smooth FAQ support.

Besides, you can try your AI agent and refine its training before making it live. Once trained, you can embed it into your website by simply adding the code to your website’s HTML file.

Chatsimple offers extensive customizations to control the agent’s behavior. You can write prompts to give it a personality, analyze and improve responses, and automatically re-train the agent to keep it updated.

In contrast, Chatfuel provides a visual flow builder with a simple drag-and-drop interface to create and manage chatbot workflows. Although it provides a lot of customizations, you need to invest some time to understand it and plan the conversations.

The good thing is it comes with a lot of pre-built templates that let you train the chatbot easily. You also have to manually add your business details, product information, and basic instructions, which can take around an hour.

6. Appearance

Chatsimple’s AI agent has a sleek, modern design. It flows seamlessly as a search bar at the bottom center of your site, catching visitors’ attention and encouraging them to interact. With just one click, visitors can speak or type their queries and get instant replies. This way, your business stands out and delivers an exceptional user experience.

On the other hand, Chatfuel offers a standard chatbot design—a chat icon on the corner.

7. Pricing

Chatsimple offers these pricing plans:

  • 50 monthly response credits for free (unlimited time)
  • 6,000 monthly response credits for all channels (website, WhatsApp, Instagram, Messenger) at $79/month
  • 50,000 monthly response credits for all channels with advanced features at $479/month

Chatfuel pricing starts with the following plans:

  • 1000 monthly conversations on Messenger and Instagram at $23.99/month
  • 1000 monthly conversations on WhatsApp at $35/month

So, which one is better?

Choose Chatfuel if you need a chatbot to support customers and market your business through text responses on WhatsApp, Messenger, or Instagram. It offers features like live chat, a visual flow builder, and keyword recognition, giving you control but requiring regular human intervention.

Choose Chatsimple if you want a smart sales agent that lives on your website, supports visitors with human-like voice responses, and converts them into customers 3x faster. You can also integrate it with WhatsApp, Messenger, Instagram, and Gmail. Powered by advanced AI models, Chatsimple’s agent captures qualified leads, books sales meetings, and closes deals on autopilot with minimal human input.

Chatsimple’s AI sales agent helps you attract new customers, lower acquisition costs, and boost customer lifetime value. Ready to try Chatsimple out? Sign up for a free trial today.


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