Generative AI is transforming B2B sales, and AI sales agents are helping companies adapt.

BCG analysis shows a 2x increase in lead generation and a 50% improvement in lead-to-sale conversion rate using generative AI in sales processes. It’s evident that the future of sales is driven by AI, where sales agents or copilots are paving the initial pathway.

For example, AI sales agents like Chatsimple consistently help businesses generate more leads through their websites. Although there are many use cases of AI in sales, we’ll explore the benefits of AI sales agents in detail as they’re a popular and easy way to employ AI on the sales side. 

Why deploy an AI sales agent

On the B2B side, 58% to 70% of buyers' journeys are over before they contact a salesperson. What these buyers see, feel, and experience in these journeys determines your chances of closing deals with them. 

This consideration phase is essential for the buyer to vet the product and for you to help them in the best possible way. AI sales agents empower buyers in this journey when they visit your website. They address their unique needs like a salesperson and encourage them to share their contact details to avoid losing connection.

Chatsimple’s AI sales agent allows you to reach out to a lead based on their interaction on the website. It naturally gets you closer to them when they’re considering different products and puts you in the right spot to show how your solution can be a value add.

It’s trainable and coachable

You can offer relevant training materials to an AI sales agent, helping them with relevant and exclusive information on your website. It isn’t limited to website content; you can upload documents that detail sales processes pertinent to different situations or case studies observing the agent’s impact on other websites.

The AI sales agent will weave everything into conversations with the visitor whenever they find an opportunity. Moreover, you can give precise inputs on what to do and what not to do in these conversations, ensuring you don’t share anything that’s meant to be kept private.

You can coach by handling the minute nitty-gritty of holding an engaging conversation while they consistently lead the visitor toward the business goal.

It integrates with CRMs

Chatsimple helps you get the complete context of interactions between the sales agent and your lead, helping you craft messaging accordingly. The agent delivers the context you need to fuel the CRM and drive insights that will further optimize your sales process.

This context perfectly reflects what the prospect is actually looking for, making your retargeting more effective and impactful.

The perks of adding an AI sales agent to your website

Bain & Company recently surveyed more than 550 enterprises across the globe and observed that sales, marketing, and customer support use cases of generative AI get the most uptake. Around 40% of respondents have already adopted or evaluated the AI technology. 

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Several companies are leveraging AI in sales through copilot, and the same research substantiates this. Chatsimple’s AI sales copilot offers an agent that acts as a catalyst for lead generation and engagement for sales teams.

Chatsimple offers a trainable AI sales agent that addresses visitors’ complex queries while leading interactions toward lead capture. It empowers websites in several ways, including:

Increases lead generation

Chatsimple automatically addresses your visitor’s questions 24/7 when you’re away, helping you minimize missed leads. It understands questions using natural language processing (NLP) and machine learning, giving thoughtful replies to questions with several “if” and “but.”

This automates the process any salesperson would do in the initial conversations with the client. Like a salesperson, Chatsimple asks relevant questions to qualify a visitor as a lead. It subtly asks them so the conversation doesn’t feel like an interrogation.

Salespeople have more time to focus on warm and hot leads, increasing conversions in their funnel.

When Gallery Vision, a digital music distribution platform, deployed an AI sales agent on their website, they observed the conversation count with the agent increase compared to that of a chatbot.

As practical evidence, they saw:

• 1,000+ new leads per month
• 70% of new leads successfully converted

Improves average time spent on a website

The sales agents engage visitors, helping them get the information they seek. This lowers the chances of someone visiting the website and not taking action, automatically increasing visitors' time on your website and reducing the bounce rate.

According to Content Square’s report, the average time spent on a website across all industries is 58 seconds. In such a short span, you must engage visitors and help them find what they seek.

Within this time duration, Chatsimple keeps visitors engaged on the page for the right reasons rather than being lost in finding relevant information.

The more time visitors spend on the website, the higher their awareness of your product or service. Chatting with the AI sales agent considerably improves visitors’ or leads’ understanding of what you offer and how. This knowledge makes the prospect a better opportunity for salespeople to close deals.

Some potential customers might leave faster after finding answers to their questions, making their experience memorable. But they’re highly inclined to visit again for the experience they received.

Builds your website’s trust and credibility

Chatsimple encourages visitors to trust your brand when you answer their queries without consistently trying to sell something. Buyers who are not ready for purchase but are genuinely considering your product appreciate it when you help them with what they’re seeking.

When buyers are not ready to purchase, they might not prioritize talking to a sales rep. Chatsimple lets you be present in the consideration phase and helps the buyer with everything they need to make an informed decision.

This support translates into credibility for those on the receiving end. When they’re ready to purchase the product, it moves their purchasing decision in your favor.

Makes it easier to navigate a website

Chatsimple offers the support needed to find relevant content. When you ask complex questions, the agent answers them with the knowledge acquired in their training. However, at times, if you need in-depth content, you’ll find it shared with the agent’s response.

It makes your content more discoverable while presenting it to a relevant audience. It rewards the effort you put into creating blogs, help articles, case studies, and reports in the form of more visibility and higher chances of conversion (as it’s being presented to a more invested audience).

Let your website tell before humans sell

Buying journeys are distributed on multiple channels. Prospects might research your website numerous times, visit your G2 page, or compare your product with competitors before they pick up the final stack they’re considering.

Chatsimple lets you deliver the same consultative experience on your website whenever prospects ask questions.

‍Sign up for Chatsimple and deploy it quickly on your website.